Epic Marketing Failures

Sometimes a marketing strategy can do wonders for a business and help increase your market share. In other cases it can severely harm your company’s reputation, and even cause you to file for bankruptcy. These are just a few examples of spectacular marketing failures:

• Blockbuster Video commits suicide

In 2003, Blockbuster Video announced what they thought would be something revolutionary: no late fees on late returns of DVDs. Most people thought, ‘Great! I’ll return the DVD when I feel like it.’ And so it went that most people never returned them. Those who returned the DVDs after too long were then charged with the entire price of the DVD. As you can imagine, not many people would rent a movie from a place that does idiotic stuff like that.

Tags: marketing, marketing disasters