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		<title>Direct TV&#8217;s Genius Viral Marketing Campaign</title>
		<link>http://www.firstpage.co.za/direct-tvs-genius-viral-marketing-campaign/</link>
		<comments>http://www.firstpage.co.za/direct-tvs-genius-viral-marketing-campaign/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 13:32:03 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Web / Net]]></category>
		<category><![CDATA[DirecTV]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=676</guid>
		<description><![CDATA[A little more than a year ago, DirecTV aired an ad featuring a purported Russian billionaire. The focus on the ad was his extravagant lifestyle, detailing the many luxurious possessions he owned. At the end of the commercial, he talked about his DirecTV service. It was a simple enough sell, but what really caught the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Being social on social media: Have we really forgotten the need?</title>
		<link>http://www.firstpage.co.za/being-social-on-social-media-have-we-really-forgotten-the-need/</link>
		<comments>http://www.firstpage.co.za/being-social-on-social-media-have-we-really-forgotten-the-need/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 10:27:46 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=670</guid>
		<description><![CDATA[Social media and social networking sites were developed with a view to provide users with interaction, conversation, and engagement. However, social media has largely changed its identity from being a means to communicate and connect to a highly professional platform for marketing products and ideas. Social media can be used as a means for &#8216;push [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/being-social-on-social-media-have-we-really-forgotten-the-need/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the Social Media Revolution Reshaping Journalism?</title>
		<link>http://www.firstpage.co.za/is-the-social-media-revolution-reshaping-journalism/</link>
		<comments>http://www.firstpage.co.za/is-the-social-media-revolution-reshaping-journalism/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 15:03:39 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=665</guid>
		<description><![CDATA[The relationship between blogs and mainstream media is one that journalists are going to have to embrace if they are to survive in the long term. The impact of social media on traditional sources of information, such as newspapers and magazines, requires a transformation for the journalist from being the gatekeeper of information to sharing [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/is-the-social-media-revolution-reshaping-journalism/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Ways to Use QR Codes for Marketing</title>
		<link>http://www.firstpage.co.za/5-ways-to-use-qr-codes-for-marketing/</link>
		<comments>http://www.firstpage.co.za/5-ways-to-use-qr-codes-for-marketing/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:26:44 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[QR codes marketing]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=661</guid>
		<description><![CDATA[QR codes are no longer only for the big boys; even small businesses now use QR codes to market themselves online and offline. Anyone with a smartphone can scan a QR code, which is basically a barcode that allows you to share text, data or a URL with people. QR codes are great for marketing [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/5-ways-to-use-qr-codes-for-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A bigger threat on the horizon</title>
		<link>http://www.firstpage.co.za/a-bigger-threat-on-the-horizon/</link>
		<comments>http://www.firstpage.co.za/a-bigger-threat-on-the-horizon/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 09:01:55 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[The Web / Net]]></category>
		<category><![CDATA[ACTA]]></category>
		<category><![CDATA[intellectual property rights]]></category>
		<category><![CDATA[internet agreement]]></category>
		<category><![CDATA[internet bill]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=656</guid>
		<description><![CDATA[The protest against SOPA/PIPA was successful! The controversial bill has lost major support in the US Congress. Many politicians now publically oppose it. But before you start celebrating, hear this: There is a bigger threat to our internet freedom on the horizon: ACTA. ACTA (Anti-Counterfeiting Trade Agreement) is a proposed plurilateral agreement that would see [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/a-bigger-threat-on-the-horizon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to stop SOPA/PIPA</title>
		<link>http://www.firstpage.co.za/how-to-stop-sopapipa/</link>
		<comments>http://www.firstpage.co.za/how-to-stop-sopapipa/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:00:24 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[The Web / Net]]></category>
		<category><![CDATA[online piracy]]></category>
		<category><![CDATA[PIPA]]></category>
		<category><![CDATA[SOPA]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=648</guid>
		<description><![CDATA[By now you must have heard about SOPA/PIPA, if not, here’s the skinny. The Stop Online Piracy Act and the Protection of Intellectual Property Act are two laws currently being considered by US law makers. The aim of these two bills is to combat online piracy and help prevent the theft of intellectual property. Sounds [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/how-to-stop-sopapipa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Epic Marketing Failures</title>
		<link>http://www.firstpage.co.za/epic-marketing-failures/</link>
		<comments>http://www.firstpage.co.za/epic-marketing-failures/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 13:36:53 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing disasters]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=643</guid>
		<description><![CDATA[Sometimes a marketing strategy can do wonders for a business and help increase your market share. In other cases it can severely harm your company’s reputation, and even cause you to file for bankruptcy. These are just a few examples of spectacular marketing failures: Blockbuster Video commits suicide In 2003, Blockbuster Video announced what they [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/epic-marketing-failures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The dangerous search for the truth</title>
		<link>http://www.firstpage.co.za/the-dangerous-search-for-the-truth/</link>
		<comments>http://www.firstpage.co.za/the-dangerous-search-for-the-truth/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 08:37:33 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[photojournalist]]></category>
		<category><![CDATA[safety]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=636</guid>
		<description><![CDATA[The work of a journalist is hard, often thankless and always dangerous. In 2011, 66 journalists were killed while on the job in Africa, the Middle-East, Asia, the Americas and Europe. In 2011, 1044 journalists were arrested, nearly double that of the 535 arrested in 2010. The most dangerous of these places is Pakistan. Ten [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/the-dangerous-search-for-the-truth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SA marketers join the eco-revolution</title>
		<link>http://www.firstpage.co.za/sa-marketers-join-the-eco-revolution/</link>
		<comments>http://www.firstpage.co.za/sa-marketers-join-the-eco-revolution/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 12:42:22 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[green advertising]]></category>
		<category><![CDATA[green business]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=631</guid>
		<description><![CDATA[An increasing number of companies in South Africa and overseas are turning to green advertising due to consumer demand. DuPont, a global leader in market-driven science has noticed a major trend in local companies adopting eco-friendly advertising materials, products and methods for their campaigns. Greg Gardens of the Nedbank Group explains: “A new consumer consciousness [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/sa-marketers-join-the-eco-revolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimisation – Worthy Investment or Costly Expense?</title>
		<link>http://www.firstpage.co.za/search-engine-optimisation-%e2%80%93-worthy-investment-or-costly-expense/</link>
		<comments>http://www.firstpage.co.za/search-engine-optimisation-%e2%80%93-worthy-investment-or-costly-expense/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 14:42:38 +0000</pubDate>
		<dc:creator>Sandy</dc:creator>
				<category><![CDATA[The Web / Net]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=624</guid>
		<description><![CDATA[There is a common misconception in the online marketing world that Search Engine Optimisation is a costly expense. Sadly, this myth prevents some companies from getting the results they want. The long-term nature of SEO combined with a great deal of on-site changes and a lack of instant, quick-fix results are some of the reasons [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/search-engine-optimisation-%e2%80%93-worthy-investment-or-costly-expense/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Most Successful Social Media Campaigns</title>
		<link>http://www.firstpage.co.za/10-most-successful-social-media-campaigns/</link>
		<comments>http://www.firstpage.co.za/10-most-successful-social-media-campaigns/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 09:12:48 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=612</guid>
		<description><![CDATA[Social media is a powerful promotional medium, a fail safe vehicle for any sort of campaign to reach millions of people. In recent times, the power of social media has been leveraged to popularize and promote various products, concepts, shows and causes. Ten of the top campaigns are listed here. 1. Greenpeace Greenpeace used a [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/10-most-successful-social-media-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>16 Ways Blogging Helps Your Business</title>
		<link>http://www.firstpage.co.za/16-ways-blogging-helps-your-business/</link>
		<comments>http://www.firstpage.co.za/16-ways-blogging-helps-your-business/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 06:46:00 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging. brand awareness]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=605</guid>
		<description><![CDATA[You can get more eyeballs and advertise your brand more effectively by blogging than through any other means. Effective blogging can increase your business’s visibility and generate leads from different areas. Here are a few ways in which blogging can help your business. 1. Create Brand Awareness Cheaply Provide great content and network on social [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/16-ways-blogging-helps-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to sell your blog</title>
		<link>http://www.firstpage.co.za/how-to-sell-your-blog/</link>
		<comments>http://www.firstpage.co.za/how-to-sell-your-blog/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 14:29:52 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[how to sell your blog]]></category>
		<category><![CDATA[sell a blog]]></category>
		<category><![CDATA[selling a blog]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=599</guid>
		<description><![CDATA[When AOL bought Huffington Post for $315 million dollars it was no surprise that many bloggers started wondering how to attract top-dollar investments. There tends to be a misconception amongst new bloggers and webmasters that it is easy to sell your blog, but at the end of the day selling a blog for anything above [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/how-to-sell-your-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Loyalty Card Marketing Work</title>
		<link>http://www.firstpage.co.za/making-loyalty-card-marketing-work/</link>
		<comments>http://www.firstpage.co.za/making-loyalty-card-marketing-work/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 10:05:22 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[loyalty card marketing]]></category>
		<category><![CDATA[loyalty cards]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=594</guid>
		<description><![CDATA[I’m not really one for loyalty cards but I recently signed up for Pick ‘n Pay’s Smart Shopper card. I shop weekly at Pick ‘n Pay and spend a lot of money, as do most of us, filling my fridge and cupboards, so it made sense to get some of that money back. But I [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/making-loyalty-card-marketing-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Age of Amazon?</title>
		<link>http://www.firstpage.co.za/the-age-of-amazon/</link>
		<comments>http://www.firstpage.co.za/the-age-of-amazon/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 09:39:49 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[publishing houses]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=584</guid>
		<description><![CDATA[The latest scandal in the digital world is between Amazon and publishing houses, and it’s not the first time. First, we saw Amazon pulling books from Macmillan, one of the largest publishing houses in the USA, due to a scandal over the pricing of their e-books. Then we saw not only small bookstores but also [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/the-age-of-amazon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Interactive Ads</title>
		<link>http://www.firstpage.co.za/the-power-of-interactive-ads/</link>
		<comments>http://www.firstpage.co.za/the-power-of-interactive-ads/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 09:16:55 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[interactive ads]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=578</guid>
		<description><![CDATA[The age of passive advertising is slowly dying out. According to marketing experts Adam Ferrier and Carla Serrano, digital advertisements which encourage consumers to participate on their own terms in understanding the message are more likely to get attention and some sort of response than traditional ads. The goal of advertising should be to get [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/the-power-of-interactive-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chime.in breathes new innovation into online social media</title>
		<link>http://www.firstpage.co.za/chime-in-breathes-new-innovation-into-online-social-media/</link>
		<comments>http://www.firstpage.co.za/chime-in-breathes-new-innovation-into-online-social-media/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 07:24:22 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=573</guid>
		<description><![CDATA[Have you heard of Chime.in? It’s a new social media tool, one of many, looking to grab its share of the ever expanding online networking market, and it’s poised to be the next big thing in online social media. Chime.in (hereafter shortened to “Chime”) works by putting users in control of the media that they [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/chime-in-breathes-new-innovation-into-online-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Angry consumers will no longer stand for false advertising</title>
		<link>http://www.firstpage.co.za/angry-consumers-will-no-longer-stand-for-false-advertising/</link>
		<comments>http://www.firstpage.co.za/angry-consumers-will-no-longer-stand-for-false-advertising/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 14:37:05 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[false advertising]]></category>
		<category><![CDATA[responsible advertising]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=565</guid>
		<description><![CDATA[Kellogg’s Company is facing its third lawsuit in the past five years for false advertising. Both Kellogg’s and Kashi Co. were previously sued for falsely advertising that their cereal products are free of artificial ingredients and many parents feel that they will no longer be passive about advertisements that compromise the health of their children. [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/angry-consumers-will-no-longer-stand-for-false-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Luanda Postpones Car Insurance Enforcement</title>
		<link>http://www.firstpage.co.za/luanda-postpones-car-insurance-enforcement/</link>
		<comments>http://www.firstpage.co.za/luanda-postpones-car-insurance-enforcement/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 09:03:09 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[car insurance]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=560</guid>
		<description><![CDATA[In Luanda, a city so notorious for traffic that there are YouTube videos of accidents, the decree that compels car owners to purchase civil liability insurance is not being enforced. As reported by The Road Traffic Police Department, enforcement of required insurance for car owners will be postponed until an undisclosed date. This decision was [...]]]></description>
		<wfw:commentRss>http://www.firstpage.co.za/luanda-postpones-car-insurance-enforcement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Blogging is so Effective in Online Marketing</title>
		<link>http://www.firstpage.co.za/why-blogging-is-so-effective-in-online-marketing/</link>
		<comments>http://www.firstpage.co.za/why-blogging-is-so-effective-in-online-marketing/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 12:56:26 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[corporate blog]]></category>

		<guid isPermaLink="false">http://www.firstpage.co.za/?p=555</guid>
		<description><![CDATA[There is a lot of talk these days about online marketing strategies. Although you may be tempted to simply try your own method, sometimes it’s just smarter to follow in the footsteps of those who have been proven successful. If you’re not already aware, blogging has become an essential marketing strategy in nearly any business. [...]]]></description>
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