Posts in Business
Rand Show could attract up to 200 000 visitors with its new family-orientated focus
The whole family can enjoy the revised Rand Show
The Rand Show will be held from 22 April to 2 May this year and has a new strategy to attract visitors. The new ‘Great Day Out’ for the whole family position it has taken should welcome a an even broader group of people.
According to Bizcommunity, all the content will revolve around the lifestyle needs and interests of the entire family. The organisers are targeting around 200 000 visitors for this year’s show, which may put it back on the map as the premier event of its kind in South Africa.
Fairlady’s Consumer Awards
Freshpak Rooibos got top honours in the Health and Wellness category.
Recently the Fairlady magazine held its Consumer Awards where 191 contestants competed against one another across nine categories. Products are put to the Fairlady test to find out which are the most trusted and loved ones.
According to Fairlady, its readers trust the Test House to deliver results that are reliable and true. The 2010 Awards were a great success so this year the magazine decided to expand the range of categories to include . The judges, Editor Suzy Brokensha along with speciality editors Sally Kramer, Tasneem Larney, Candice-Lee Kannemeyer, Elizabeth Atmore and Justine Kiggen, were tasked with finding the best products within the categories that offer value, reliability and quality.
Tags: consumer wards, fairlady consumer awards, fairlady magazine, South Africa
International publisher, John Brown, get Edgar’s Club magazine
What will Edgar's new magazine look like? We'll just have to wait and see.
Edgars is a popular shop that sells anything from jeans, shirts, swimwear and underwear to plush toys, shoes and cosmetics. This national department store’s target market is southern Africa’s middle and upper income families, and it strives to continuously adapt its services to suit the needs of its customers. It is a multi-faceted brand which encompasses its own cosmetics and sunglasses line (Red Square and Accesoreyes respectively). But while Edgars is well-liked by its loyal clientele, it doesn’t really seem to have a strong marketing presence in the digital and mobile world. All that is about to change.
Tags: edgars, edgars club, edgars club magazine, global publisher, john brown media
Ogilvy local becomes big-gun
The local Ogilvy office is a brand and advertisement force to be reckoned with. The company often wins numerous awards at the various international and national awards ceremonies and 2010 was no different. The brand house was honoured several times at ceremonies throughout 2010, including the PRISM, MIXX and Loerie awards. It’s no surprise then that the international Ogilvy and Mather advertising, marketing and public relations agency has decide to strengthen its bonds with its local subsidiary.
Herman Mansion of BizCommuntiy.com recently reported on the advertising agency’s move. Mansion stated that Ogilvy and Mather had decided to up its stake in Ogilvy South Africa to 59% (from a previous 49.9%).
Tags: advertising agency, international advertising agency, ogilvy and mather, ogilvy sa
MTN gives pay-as-you-go users free talk time, corporate affairs, oh, and a new CEO
The MTN promotion launched late last month for pay-as-you-go users ends on 24 December 2010. Customers are given 60 minutes free talk time for every R30 recharge voucher they purchase, which is bound to keep MTN users happy during the festive month of December.
From 28 November, MTN pay-as-you-go users on the call per second plan could make use of the free talk time offer by recharging with a R30 voucher. The free minutes can be used anytime, to any network over a 48-hour period, which is calculated from 00:00 on the day the recharge voucher is bought.
Tags: free talk time minutes, mtn, new CEO, service provider, South Africa
Capitec uses SMS recruitment tool
Capitec Bank has been causing a stir in the world of money in South Africa. Its promise of low rates, free withdrawals and better interest rates, along with the company’s rapid expansion, has seen its client base grow exponentially. Its success has also caused the company to receive more than 60 000 official job applications per year which makes it difficult for recruiters to stick to recruitment turn-around-times.
Sharon von Horsten, head of recruitment and selection at Capitec Bank, commented on the problem, “The biggest obstacle for us has been the consistent and efficient management of high volumes of applications, especially for entry level positions.” As a result, Capitec has to rethink its traditional process of recruitment to manage the gaps.
Is diversity the answer?
The SME (small and medium sized enterprises) Survey 2010 has for the first time examined diversity as a factor in competitiveness. The National Youth Development Agency (NYDA) sponsored the survey, and the results have revealed that companies that have not diversified are at more risk than their counterparts who sell to a range of customer segments.
Principal researcher, Arthur Goldstruck, says that SMEs should diversify actively if they are to be more sustainable, resilient and profitable to foreseeable market changes. Goldstruck does not mean SMEs should act as a conglomerate, but rather they should focus on different customer segments where possible.
He says that the “first recession to hit South Africa in over 17 years was instructive: those companies which didn’t have all their eggs in one basket are the ones which weathered the storm more effectively”.
